Why Content Marketing Programs fail:
1.No documented strategy
2.Inconsistent content delivery
3.Lack of valuable or differentiated content
4.Company doesn’t have patience and kills the program before results are met.
If you take these seven laws to heart, you will be a successful marketing professional way before the year 2030.
Always be selling internally.
Plan for multiple lines of revenue.
Buy before you build.
Do one thing great.
Stay away from content campaigns.
Plan for the end of social.
Have conviction in the practice.
Good luck!
Author: Joe Pulizzi
Joe Pulizzi is the Amazon bestselling author of Killing Marketing, Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.
#socialliferz are happy people, we stay connected!
#happyentrepreneurs
#happypeople
#businessowner
#successmindset #contentmarketing
#ebereanyanwu
#founder
#sociallifesavers
#Nigeria
SLSConnect'blog 